51
enjbrick
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but soft demand (-32.0% this quarter) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great€78.03avg listing price — sweet spot $15–$100
Market size
Great€907K€907K/yr · 1.6M searches
Review moat
Good1,412.48avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad€11.65–€882.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price