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em 2024 spielplan

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A small market ($2K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 21Conversion 12Competition 22Returns 46Price range 74Avg price 88Brand share 17Review moat 84Quality gap 42

Avg price

Great€20.06

avg listing price — sweet spot $15–$100

Review moat

Great320

avg incumbent reviews — the moat a new listing must climb

Price range

Good€2.94–€48.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad€2K

€2K/yr · 13K searches

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