46
elfenohren
Skip itSoft demand (-68.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great194.64avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Avg price
Bad€7.91avg listing price — sweet spot $15–$100
Market size
Bad€77K€77K/yr · 170K searches
Price range
Bad€3.49–€16.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-68.9%90-day search growth — must beat 0% to launch
Signals Quality Gap