42
eiskaltes händchen
Skip itSoft demand (-74.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible88.73avg incumbent reviews — the moat a new listing must climb
Price range
Great€7.62–€48.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€16.79avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay€127K€127K/yr · 156K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-74.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier