54
dreirad
Worth a lookShows low returns (1.4%), but weak search conversion (0.6%) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great€69.05avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good€28.91–€141.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€354K€354K/yr · 800K searches
Review moat
Okay1,958.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale