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Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Review moat
Great145avg incumbent reviews — the moat a new listing must climb
Price range
Good€2.43–€28.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€8.92avg listing price — sweet spot $15–$100
Market size
Bad€81K€81K/yr · 76K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand