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domino zug
Skip itSoft demand (-61.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€19.89avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great€8.04–€38.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good533avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€34K€34K/yr · 76K searches
Growth
Bad-61.7%90-day search growth — must beat 0% to launch