29
dji avata 360
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great403avg incumbent reviews — the moat a new listing must climb
Market size
Good€586K€586K/yr · 75K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad93%top-5 click share — a locked-up shelf
Price range
Bad€50.85–€975.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad€675.92avg listing price — sweet spot $15–$100