47
clownsnasen rot
Skip itSoft demand (-77.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Great166.05avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€7.54avg listing price — sweet spot $15–$100
Market size
Bad€69K€69K/yr · 89K searches
Growth
Bad-77.0%90-day search growth — must beat 0% to launch
Price range
Bad€1.75–€14.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap