36
clown maske
Skip itSoft demand (-50.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great202.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good€6.31–€27.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.69avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€6K€6K/yr · 71K searches
Growth
Bad-50.2%90-day search growth — must beat 0% to launch