44
buzzer
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Review moat
Great396.57avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.33avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€7.03–€28.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Okay€171K€171K/yr · 223K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf