53
buchtasche
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great€4.62–€64.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good537.97avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.66avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Market size
Bad€74K€74K/yr · 497K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand