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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible€32.20avg listing price — sweet spot $15–$100
Price range
Incredible€15.42–€41.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great305.5avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Market size
Bad€38K€38K/yr · 36K searches
Brand share
Bad100%top-5 brand share — brand-locked demand