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Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but soft demand (-92.5% this quarter) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great259.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€17.39avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good€4.46–€36.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€154K€154K/yr · 396K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad7.2%return rate — above 5% kills the launch gate
Growth
Bad-92.5%90-day search growth — must beat 0% to launch