37
bienen haarreif
Skip itSoft demand (-86.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible51.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€8.18avg listing price — sweet spot $15–$100
Price range
Bad€4.04–€16.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€10K€10K/yr · 34K searches
Growth
Bad-86.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier