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anti stress
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,281.14avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.36–€154.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€273K€273K/yr · 1.0M searches
Avg price
Okay€11.61avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.5%90-day search growth — must beat 0% to launch