43
4 gewinnt
Skip itSoft demand (-20.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,454.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€1.89–€24.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay€164K€164K/yr · 252K searches
Avg price
Okay€8.99avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-20.6%90-day search growth — must beat 0% to launch