33
xlr kabel
Skip itSoft demand (-18.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 6% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.44avg listing price — sweet spot $15–$100
Price range
Okay€5.32–€20.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay€133K€133K/yr · 267K searches
Review moat
Bad6,755.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-18.0%90-day search growth — must beat 0% to launch