42
rasseleier
Skip itSoft demand (-75.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great220.75avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.45avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad€5.12–€18.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€47K€47K/yr · 76K searches
Growth
Bad-75.7%90-day search growth — must beat 0% to launch