46
moving head
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great103.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Avg price
Good€112.20avg listing price — sweet spot $15–$100
Market size
Okay€132K€132K/yr · 236K searches
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Returns
Bad7.6%return rate — above 6% kills the launch gate
Price range
Bad€28.79–€467.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale