36
zwilling besteck 12 personen
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great€88.89avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,054.42avg incumbent reviews — the moat a new listing must climb
Price range
Okay€38.99–€176.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€122K€122K/yr · 73K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price