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Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great€16.80avg listing price — sweet spot $15–$100
Price range
Great€5.91–€48.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good611.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Market size
Okay€130K€130K/yr · 241K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand