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zickzackschere
Skip itSoft demand (-23.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Good€6.25–€31.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,157.42avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.55avg listing price — sweet spot $15–$100
Market size
Okay€133K€133K/yr · 136K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-23.6%90-day search growth — must beat 0% to launch