55
zauberstab
Worth a lookShows a sweet-spot price point ($62.96 avg), but soft demand (-37.8% this quarter) keeps it on the watch list.
Avg price
Great€62.96avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great€879K€879K/yr · 605K searches
Review moat
Great474.29avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay€3.85–€249.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
Signals High Price