51
zahnputzbecher
Worth a lookShows low returns (1.7%), but soft demand (-20.3% this quarter) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Great431.69avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€175K€175K/yr · 772K searches
Price range
Okay€4.39–€20.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad€8.38avg listing price — sweet spot $15–$100
Growth
Bad-20.3%90-day search growth — must beat 0% to launch