39
wo alles begann
Skip itSoft demand (-64.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€20.16avg listing price — sweet spot $15–$100
Review moat
Great331.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good€6.45–€31.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€2K€2K/yr · 70K searches
Growth
Bad-64.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier