55
wischmopp bezug
Worth a lookShows low returns (1.0%), but soft demand (-22.4% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good€5.00–€39.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,007.33avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good€13.00avg listing price — sweet spot $15–$100
Market size
Okay€112K€112K/yr · 138K searches
Growth
Bad-22.4%90-day search growth — must beat 0% to launch