35
winterdecke 200x200
Skip itSoft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€43.09avg listing price — sweet spot $15–$100
Price range
Incredible€20.99–€93.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,303.44avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€22K€22K/yr · 44K searches
Growth
Bad-61.8%90-day search growth — must beat 0% to launch