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Skip itSoft demand (-60.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,497.08avg incumbent reviews — the moat a new listing must climb
Price range
Okay€2.08–€19.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.64avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad€43K€43K/yr · 44K searches
Growth
Bad-60.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand