59
wimpelkette stoff
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Growth
Great+88.3%90-day search growth — must beat 0% to launch
Competition
Great35%top-5 click share — an open shelf
Review moat
Good533.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.03avg listing price — sweet spot $15–$100
Market size
Bad€57K€57K/yr · 206K searches
Price range
Bad€3.58–€13.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand