35
wichtel leiter
Skip itPrices mostly outside the sweet spot ($4.28–$8.16) — this niche doesn't clear our bar today.
Review moat
Incredible12.13avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Bad€6.03avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Market size
Bad€27K€27K/yr · 74K searches
Price range
Bad€4.28–€8.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier