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58

weingläser

Launch it

A $1.1M/yr market growing +4.0% this quarter with returns at 1.8% — clears our launch bar.

Market size 80Growth 30Conversion 36Competition 65Returns 80Price range 78Avg price 89Brand share 52Review moat 62Quality gap 37

Avg price

Great€20.52

avg listing price — sweet spot $15–$100

Market size

Great€1.1M

€1.1M/yr · 1.9M searches

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great€9.94–€34.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,011.05

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+4.0%

90-day search growth — must beat 0% to launch

Reviews