53
wasserkrug 2l
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but a small market ($56K/yr) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great€16.66avg listing price — sweet spot $15–$100
Price range
Great€3.52–€53.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,756.04avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Market size
Bad€56K€56K/yr · 158K searches