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wachsstifte für kerzen
Worth a lookShows low returns (0.8%), but soft demand (-48.8% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great153.64avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.99avg listing price — sweet spot $15–$100
Market size
Okay€142K€142K/yr · 254K searches
Price range
Bad€2.71–€17.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-48.8%90-day search growth — must beat 0% to launch