45
v hobel
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible€41.34avg listing price — sweet spot $15–$100
Price range
Incredible€15.89–€91.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,499.74avg incumbent reviews — the moat a new listing must climb
Market size
Okay€142K€142K/yr · 160K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand