50
tulpenvase
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but soft demand (-71.5% this quarter) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Review moat
Great183.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great€18.44avg listing price — sweet spot $15–$100
Price range
Great€8.05–€52.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€39K€39K/yr · 170K searches
Growth
Bad-71.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand