50
traumfänger
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-13.7% this quarter) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Review moat
Good506.14avg incumbent reviews — the moat a new listing must climb
Price range
Okay€4.59–€24.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.62avg listing price — sweet spot $15–$100
Market size
Okay€142K€142K/yr · 575K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.7%90-day search growth — must beat 0% to launch