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51

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Worth a look

Shows low returns (1.2%), but a small market ($24K/yr) keeps it on the watch list.

Market size 6Growth 18Conversion 17Competition 85Returns 91Price range 85Avg price 90Brand share 74Review moat 37Quality gap 55

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great€20.98

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Price range

Great€5.40–€83.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,764.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€24K

€24K/yr · 84K searches

Search terms