50
tortenschneider
Worth a lookShows low returns (1.3%), but soft demand (-26.1% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Good544.8avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay€200K€200K/yr · 259K searches
Avg price
Okay€9.63avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Okay€4.12–€18.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-26.1%90-day search growth — must beat 0% to launch