57
tortenbox
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good714.98avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good€14.02avg listing price — sweet spot $15–$100
Price range
Good€6.25–€27.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€332K€332K/yr · 613K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand