35
tormek t1
Skip itSoft demand (-55.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible97.5avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good€386K€386K/yr · 82K searches
Avg price
Okay€248.75avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad€39.64–€333.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-55.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand