48
topper 200x200
Skip itSoft demand (-12.9% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good€114.68avg listing price — sweet spot $15–$100
Market size
Good€684K€684K/yr · 279K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,845.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Price range
Okay€34.86–€274.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Signals High Price