51
timer
Worth a lookShows low returns (1.4%), but soft demand (-15.6% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Okay€268K€268K/yr · 562K searches
Avg price
Okay€9.16avg listing price — sweet spot $15–$100
Review moat
Bad4,778.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Price range
Bad€4.17–€17.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand