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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great€15.16avg listing price — sweet spot $15–$100
Review moat
Good876.22avg incumbent reviews — the moat a new listing must climb
Price range
Good€5.12–€30.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
Market size
Bad€30K€30K/yr · 17K searches
Brand share
Bad100%top-5 brand share — brand-locked demand