35
teelicht karussell
Skip itSoft demand (-62.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible76.78avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€12.26avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay€8.79–€19.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€20K€20K/yr · 94K searches
Growth
Bad-62.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier