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tasse katze
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,210avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€11.65avg listing price — sweet spot $15–$100
Price range
Okay€6.81–€20.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€56K€56K/yr · 262K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch