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tarteform
Worth a lookShows low returns (1.7%), but soft demand (-8.2% this quarter) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great€17.77avg listing price — sweet spot $15–$100
Price range
Great€6.44–€46.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good836avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Good€305K€305K/yr · 395K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.2%90-day search growth — must beat 0% to launch