34
tampermatte
Skip itSoft demand (-31.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great366.09avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.07avg listing price — sweet spot $15–$100
Market size
Okay€128K€128K/yr · 227K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad€6.93–€16.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier