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tablett
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Avg price
Great€15.37avg listing price — sweet spot $15–$100
Price range
Great€2.89–€51.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good647.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Market size
Okay€229K€229K/yr · 1.0M searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand