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Skip itSoft demand (-42.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible€26.75avg listing price — sweet spot $15–$100
Price range
Great€5.89–€84.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great377.54avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€24K€24K/yr · 50K searches
Growth
Bad-42.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier